01 / 07 — The system
Predictable revenue for professional services.
The commitment
Expertise wins the work. It doesn't make next month predictable. Revenue that arrives on a schedule runs on a system — a documented way to find, win, deliver and grow clients — not on the founder's memory and spare hours.
We build that system across the whole client lifecycle: the strategy, the sales process and the tech, wired together. Most firms never built one, so the number swings with whoever happens to be selling that week.
Strategy · sales process · tech — across pipeline, sales, onboarding and expansion.
02 / 07 — Pipeline
Your best buyers never see your best work.
The benchmark
The firms that grow keep more than twice their sales target in live pipeline. Most keep far less, because new business rides on referrals and the founder's network — and both dry up the moment delivery gets busy.
So the buyers who would fill that gap never hear from you — not because the work isn't good enough, but because nothing reaches them on purpose.
Top firms hold 2×+ their sales target in live pipeline. (SPI, 2026.)
03 / 07 — The build
We build the strategy, the sales process, and the tech.
What you own
One system across pipeline, sales, onboarding and customer expansion — not six disconnected tools wired together by hand. The strategy for each stage, the process your team runs, and the tech underneath it.
Fixed scope: we build it, operate it while it beds in, then transfer it. You own the system, the data and the tools — and your team owns the numbers.
Build · operate · transfer. You own it.
04 / 07 — Sales
The founder is the sales function — and the single point of failure.
The cost
In most founder-led firms, one person is the entire sales function — 15 to 20 hours a week on pipeline no one else can run. When that person gets busy, new business stops.
The obvious fix — hiring a salesperson — hits a wall: no ICP, no playbook, no pipeline to inherit. The hire reinvents everything on every call, and eventually leaves.
One firm spent $500K on hires with no foundation — and signed nothing.
05 / 07 — Customer expansion
Growth is new logos and the book you already have.
The proof
The cheapest revenue you'll ever win is already inside your book. Most firms chase new logos and never plan the second engagement — the renewal, the referral, the next project from a client who already trusts them.
We build both motions, and the numbers below are owned results, not projections.
Signed to kickoff in <3 wks · one engagement grew 5× · an event booked 29% of 36 into a demo.
06 / 07 — The human
We build the system with you, and make sure your team can run it.
The founder
This isn't a deck you're left to implement. We build the system inside your business and run it alongside your team until they own it. If you want more built after that, we stay on.
I spent a decade building revenue inside other companies. The ones that outgrew the founder all ran on a system, not a person. That's what we build for you.
— Alex Scholz · Founder · Sydney.
07 / 07 — The next step
Book a systems audit.
The audit
Sixty minutes, remote. We map how your firm wins, delivers and grows revenue today — and exactly where it leaks.
You leave with a wired architecture map and a 30-day build plan, whether or not we work together.
Technology partners
