Field events

Small rooms that turn into pipeline.

We plan and run small, invite-only events for your firm: the guest list, the room, the conversation and the follow-up. One focused evening turns into meetings, deals and relationships that last beyond the night.

The problem

Big events are expensive. Small ones get improvised.

Your buyers don't meet in trade-show halls. They meet in small rooms.

Most firms either sponsor a booth they can't measure, or host a dinner that depends on who the founder happens to invite. The guest list is thin, follow-up is patchy, and the evening never shows up in the pipeline.

The room isn't the problem. The system around it is: who gets invited, why they come, and what happens the next morning.

What we do

We run the whole event, from invite list to follow-up.

Online and offline in one motion: the targeting behind your outbound picks the guests, and the follow-up runs through your CRM.

  • Preparation

    A theme, venue, format and a real reason to attend, set up so your team knows who they are meeting before the first guest arrives.

  • Selection

    We pick the accounts and people worth your evening from the same ICP and signals behind your outbound, and invite each one personally.

  • Execution

    A small, private, invite-only room with an agenda built around one conversation your buyers want to have.

  • Follow-up

    Every guest gets a relevant follow-up and a record in your CRM, so the evening shows up in your pipeline as booked meetings.

What you get

Events we already run as local field marketing.

We run events for Clarify and Rocketlane in their markets.

  • Guests from startups, unicorns, corporates and VCs, including people from BMC, Wipro, Veeva, Project44, UNSW, GrandTech Cloud Services, Bridged Group and Jarvis.
  • A guest list built from your ICP, not from the founder's contact list.
  • The whole evening run for you: your team only has to show up and talk to guests.
  • Measured like any channel: one event, 36 attendees, 29% booked a demo.

Questions

Before you book.

The questions founder-led teams ask us first.

What kind of events do you run?

Small, focused, invite-only sessions such as private-room dinners, roundtables and briefings. The room is kept small enough that every guest gets a real conversation, and the format is chosen around one topic your buyers care about.

Who do you invite?

The people your firm should be talking to: accounts and roles from your ICP, plus the partners, advisors and investors around them. Every invitation is personal.

How does an event turn into pipeline?

Through selection and follow-up. Guests come from the same ICP and signals as your outbound, and each one gets a relevant follow-up and a record in your CRM, so the evening shows up as meetings, not just goodwill.

The next step

Book a systems audit.

A 60-minute teardown of your revenue stack. You leave with a wired architecture map and a 30-day build plan.

Book the audit